Great Logos With A Secret Meanings

The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.

At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.

Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.

Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.

The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.

That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.

The Formula 1 logo has a hidden number 1 between the letter F and the speed lines.

The feathers of this peacock represent the 6 different divisions of NBC. The head is visible suggesting the peacock is looking toward the viewer.

Unilever produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.

Snooty Peacock is a jewellery store. Notice the hidden peacock in the face.

In this Yoga Australia logo you can discover the shape of Australia in the negative space formed between the woman’s raised leg and back.